Lifecycle and Engagement

Universe opens up the possibilities of the internet to everyone. A magical grid that distills the web into simple Lego-like building blocks. With our app, anyone on earth can build a custom website or online store in seconds — without code, all from a phone.

As Lifecycle and Engagement Manager, you will drive the development, execution and complete optimization of campaigns to grow and engage our customers. You’ll be the expert on engagement channels, including in-app messages, push notifications, email, and SMS, leading data-driven campaigns with measurable impact. You’ll ensure we are constantly capturing opportunity for all Universe users to become long-lasting Pro users, and continuing to come back to the app to maintain and upkeep their websites. You’re a self-navigating executor who is technical, creative, and enterprising, and you’ll partner with others on the marketing team to bring campaigns to life.

What you’ll do 🔧

- Manage the ongoing creation, deployment, iteration and optimization of campaigns and workflows including push notifications, in-app messages, email and SMS.

- Map customer journeys across full lifecycle, identifying the best engagement and conversion opportunities and delivering on your objectives to exploit them.

- Use data and thoughtfully designed experiments to constantly learn and improve.

- Ensure users are healthily converting to Pro and maintaining their Pro subscriptions.

- Partner with in-house design teams to develop best-in-class engaging campaigns that complement our brand and meet objectives.

- Consult our Product and Engineering teams on new targeting, personalization, and messaging capabilities or tools.

Quantitative metrics 🧮

- Engagement for comms touchpoints: Open rate, click-rate and conversion rate:

- Upselling to our premium offering: Install > Pro subscription rate

- Reducing users canceling their Pro membership: Churn rate

- Engaging users with our product: MAUs and DAUs

Who you 👀

- Deep experience using marketing tools (with a strong emphasis on tools like Braze or Iterable)

- 4+ years of data-driven, impact-proven lifecycle marketing with a high-growth company

- An ability to efficiently partner with different team members, including team members on Product, Design, and Product Marketing, to execute your projects.

- Capacity to strategically think and plan, while simultaneously delivering through operational execution to meet objectives.

- A commanding experience with using data tools to identify and exploit opportunities for growth

- You are comfortable with self-navigating a high-growth, fast-paced startup

- A creator at heart, believing in Universe’s mission to build the internet